WANT PEOPLE TO LIVE HEALTHY?
INVITE THEM TO PARTY.
When the creators of SMASH wanted to promote their innovative‚ health-conscious party concept‚ they commissioned us to develop and implement branding‚ creative and marketing strategies that would make it compelling to exercise aficionados‚ and people who aren't as disciplined about their health. We responded by crafting an integrated campaign that combined graphic type treatments with messaging that’s part truth‚ part party anthem. Work is ongoing in preparation for the brand's launch.