DOGS WITH ATTITUDE.
ACTING LIKE PEOPLE WITH ATTITUDE.
When tasked with helping Delectible Eats launch their new line of all-natural dog treats, we developed outdoor and print ads‚ promotional items‚ and an aggressive social media campaign that focused on the quirky‚ human-like personalities dogs sometimes exhibit. We cemented the effort with a strong positioning statement‚ that worked in conjunction with the campaign’s lighthearted headlines‚ to make a solid connection with dog owners all over the world. In the months that ensued‚ the brand gained tons of fans and customers. Laying a solid foundation for long-term growth.